Experience marketing
“Experience marketing is a new and exciting concept”
“… And it is not only of academic interest. Marketing practitioners have come to realize that understanding how consumers experience brands and, in turn, how to provide appealing brand experiences for them, is crucial for differentiating their offerings in a competitive marketplace …” (Bernd Schmitt)
“… And it is not only of academic interest. Marketing practitioners have come to realize that understanding how consumers experience brands and, in turn, how to provide appealing brand experiences for them, is crucial for differentiating their offerings in a competitive marketplace …” (Bernd Schmitt)