strategy

section in progress

Publications

marketing

The Brand Report Card ( by Kevin Lane Keller, Harward Business Review, Jan.1.2000) 
Creating Shared Value. How to reinvent Capitalism and unleash a wave of innovation and growth (by Michael Porter and Mark Kramer, Harward Business Review, Jan-Feb. 2011)  
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (by Philip Kotler and Nancy Lee, Wiley, 2005) 
Welcome to the Experience Economy (​by B. Joseph Pine II and James H. Gilmore, 1998, Harvard Business Review)

Responsabilità Sociale Imprese

​Introduzione alla Social Entrepreneurship; il ruolo delle Imprese socialmente responsabili: l’imprenditore sociale, la Cultura e l’Ecologia (Rebel Alliance Empowering's publication)  
section in progress

Interviews

marketing

Prof. Philip Kotler sul marketing 3.0 
section in progress