Rebel Alliance Empowering
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  • About | index
    • 1\\About
    • 2\\Preambol
    • 3\\Towards a digital cinema
    • 4\\Empowerment at the basis of cooperation
    • 5\\Supply chain and networking
    • 6\\As an Holonic System
    • 7\\Business Model
    • 8\\Conclusion
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    • RAE | video sample
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Through-The-Line
​communication

"... il processo in corso di evoluzione con il marketing 3.0 e il marketing esperienziale,   che integra (facendoli interagire)  i due tradizionali settori d'investimento nella Comunicazione di Marketing.
 Above-the-line e Below-the-line iniziano a diventare un tutt’uno a volte senza soluzione di continuità;  si afferma dunque il  Through-The-Line
cioè un "approccio attraverso la linea"
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  • Home
    • In synthesis
    • Contact
  • About | index
    • 1\\About
    • 2\\Preambol
    • 3\\Towards a digital cinema
    • 4\\Empowerment at the basis of cooperation
    • 5\\Supply chain and networking
    • 6\\As an Holonic System
    • 7\\Business Model
    • 8\\Conclusion
  • What We Do | index
    • RAE | video sample
    • The Alliance
    • VMUST
  • Knowledge Bank | index
    • e-Zine
    • Glossary
    • Visual Effects' Glossary
    • Document download >
      • cognitive science
      • circular economy
      • creative industries
      • change management
      • strategy
      • storytelling&transmedia
    • Video
    • References & Additional Bibliography